Thursday, December 9, 2010
I get regular e-mails from an organization named One Million Moms. Here is their mission statement.
"OneMillionMoms.com was begun to give moms an impact with the decision-makers and let them know we are upset with the messages they are sending our children and the values (or lack of them) they are pushing.
Our goal is to stop the exploitation of our children, especially by the entertainment media (TV, music, movies, etc.). Mom, OneMillionMoms.com is the most powerful tool you have to stand against the immorality, violence, vulgarity and profanity the entertainment media is throwing at your children. It is time to fight back!"
Here is my latest e-mail about the progress made in 2010.
SUBJECT: OMM's Smashing Year!
December 9, 2010
I guess is when you signed up for One Million Moms you wondered if we could really make a difference. Well, read on...the results speak for themselves! OMM has fought many battles over the last twelve months, and the victories are what make all of our efforts worthwhile. What a remarkable difference YOU are helping make in our culture. Together, and with God's help, we are taking a stand and making a tremendous impact in our country! We are thankful for each and every accomplishment we have had in 2010. Here is a list of our highlights:
VP of Corporate Affairs for Wrigley, Andy Pharoah, apologized and stated they will not be using inappropriate phrases on their packaging going forward. They will be making appropriate changes to their Extra gum packaging.
Claire's took swift action to remove the razor blade jewelry line from their shelves! They appreciated our notes of concern and apologized. Claire's also stated they appreciate the important work of OMM!
After informing Jiffy Lube of an ad we found disgusting, they assured OMM they did not give the franchisee permission to print this ad and have taken the appropriate steps to make sure that it is pulled from circulation.
OMM has closely monitored the television program "Secret Life of the American Teenager" and the advertisers you contacted who are no longer sponsoring this show are: Dairy Queen, Kellogg's, Schick, 1-800-Contacts, Pamprin (Chattem, Inc), Pizza Hut (Yum Brands), Chili's (Brinker International) and Stride Shift Gum (Cadbury Adams USA LLC).
The following sponsors have pulled their support from the program "GLEE": Hanesbrands, TJ Maxx, Burger King, Virgin Mobile (Sprint) and Arby's.
ABC Family's "Pretty Little Liars" lost sponsorship from Pizza Hut and KFC (both owned by Yum Brands), Coca-Cola, and M&M's (Mars, Inc).
There is still work that needs to be done, but we have seen an improvement in what products Sears is offering on their website.
OMM applauds you for your dedication! We are truly grateful for each member's support. We are making a HUGE difference! OMM needs your financial help in gearing up for a knockout year in 2011! Thanks for your support!
Monica Cole, Director
P.S. Please forward this to your family and friends! Become a fan of OneMillionMoms on Facebook! If you use Twitter, keep up with the latest information by following us.
Here is the link if YOU want to join! http://www.onemillionmoms.com/purpose.asp